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ORYZA
Weaving Together Nature and Luxury to Cultivate a Sense of Home.
OVERVIEW
Oryza is a high-end residential collection of 11 villas located in West Kerala. The name Oryza, meaning cultivated rice, emerged from the land's heritage as a rice field. Referencing the themes of cultivation and heritage, I built a brand idea to symbolize Oryza Residence's core value: "Cultivating Home." The identity marries luxury with the concept of cultivation to create a sense of comfort, craftsmanship, and home.
02/ STRATEGY
Cultivation at the Center of Brand
Since the brand name, Oryza, paid homage to the land's history as a rice field, I wanted to explore how we could expand on the brand's heritage while showcasing the land's evolution into the housing community it is today. We explored the word, "cultivate's" double meaning that related to both refined culture and diligent craftsmanship. We landed on a brand idea that honors the land's roots as a place of cultivation - a place that now cultivates home.
04/ WEBSITE
Applying the Identity to Web
After establishing the brand, I created a landing page to give potential buyers an overview of the amenities, community features, and floor plans available for sale.
05/ RESULTS
Oryza's new identity was met with positive reactions from both the architects and the clients and is currently being rolled out through the community's website, social media platforms, and residential signage.
03/ VISUAL SYSTEM
The identity system creates an atmosphere of luxury and comfort by combining tactile, organic textures and graphics with neutral colors and rich typography.
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