Weaving Together Nature and Luxury to Cultivate a Sense of Home.
Oryza is a high-end residential collection of 11 villas located in West Kerala. The name Oryza, meaning cultivated rice, emerged from the land's heritage as a rice field. Referencing the themes of cultivation and heritage, I built a brand idea to symbolize Oryza Residence's core value: "Cultivating Home." The identity marries luxury with the concept of cultivation to create a sense of comfort, craftsmanship, and home.
Creative Direction, Branding, Web Design