+
Thank you! I'll get back to you shortly.
Oops! Something went wrong while submitting the form.
For The Struggle, a growing community service organization dedicated to combatting systemic injustices in Charlotte, needed a new brand identity that bolstered their media presence as they evolved from a grassroots organization to a growing establishment working to support and uplift the Black community in Charlotte.
Scope
Visual Identity
Brand Strategy
Campaign Creative
Paid Media
After identifying the brand’s goals to garner media attention, maintain their grassroots “feel”, and communicate the struggle facing Black North Carolinians, we set up the foundation for the brand with three brand pillars that refine and articulate the organization’s mission and fight in Charlotte.
